This is a NZ nationwide issue Affecting:
Broadcasting and Media, Entertainment, IT / Communications,
95%+ of online advertising spend is going to offshore companies. Google, Yahoo, Facebook, Bebo, Myspace, Fairfax(incl trademe) & APN.
This leaves almost nothing to support the new media which is emerging to replace old media.
http://www.thinksmall.co.nz/issue/indigenous-online-media-is-struggling-to-survive
I recently proposed a solution to a problem raised by a member of http://www.Thinksmall.co.nz
The issue raised was:
My reply was as follows:Networking and connecting Kiwi sites
Cross promoting each others sites and ideas will help raise the profile and strengthen the identity of locally grown ideas.
The more we all do this the more inbound links & traffic we will all benefit from.
The more inbound links to your sites from quality sites the better your organic recognition by google will work. You can check this with Google analytics. I use Google ad words and Google Analytics tools effectively.
I can see what inbound links from what sites are working, what Ad campaigns are working and what the percentage of organic searches vs, campaigns, referrals etc are.
My new business is based on this inbound link generation principle.
Users join up and build their profile and list their companies Services and products in an unrestricted manner. This builds them both inbound links to their company and as the user base grows direct hot leads and sales.
What I have built is a new Social media portal site called Listed Online, see http://www.listedonline.co.nz
Currently I am getting 33% split across my direct invites and banner ads / Organic Google searches / Google Ad campaigns.
This was very valuable information and can be taken deeper to the point that I know the screen resolution of the viewer to help me maximise the efficiency of content delivery and user experience.
So make sure your social networks are using this information to it's full benefit and not just counting the visits and hits.
The better exposure each local media site gets by way of referrals / blogs and facebook etc the better the indexing and also the better the local vibe within the local industry will become.
Add to that the real statistics you can offer to potential advertisers and you will find it easier to bring advertisers your way. There is still a huge untapped readership out there looking for local content.
Content is king for viewers, value is king for advertisers.
Inbound links is king for your site.
Lee McClelland
ListedOnline
www.listedonline.co.nz
Phone: 021-520438
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